The Business:Oppolis Software was established in 2003 by its three directors who previously worked together in traditional newspaper publishing.
They produce a suite of software products aimed at managing workflow and reviewing for the print and digital publishing industry.
Oppolis was about to launch a brand new product called ‘GoProof’. This product would be a self-serviced content proofing platform for creative professionals. It would take the
form of a monthly subscription service and sold into freelancers, small agencies and large creative professionals.
The Challenge:Oppolis needed someone to launch and market the new GoProof platform, ensuring its presence and reputation in the market.
This would involve building the product name and ensuring it had good quality online marketing presence which would ultimately generate new licenses and subscriptions for the service.
They’d lead the way in ensuring GoProof was seen as one of the leading platforms for self serviced reviewing tools on the market.
This role would eventually transition into more of a general Marketing Director position, seeing this person manage the marketing for the entire library of Oppolis’ workflow solutions.
Our Candidate:Oppolis reiterated that in order to be successful, the candidate must have taken a product from launch and created a successful and profitable subscription service. SAAS Background was vital and they needed an expert understanding of subscription models and how to target the right people and sectors.
The ideal individual would be extremely proactive, self-reliant and able to identify innovative ways of targeting the right people. They’d also need a driven personality and confidence in order to make Go Proof a standalone product.
For the long-term, experience managing the marketing for multiple products was crucial in order to eventually become Marketing Director for the company’s entire portfolio of products.
Our Solution:We found a Head of Marketing who had recently rolled out marketing for a new subscription based product in the bespoke software solutions arena.
They’d directly contributed to the growth of the company they were working for at the time and felt their experience launching subscription products made them a perfect match for the role – we agreed.
Importantly, they were excited by the opportunity to become a Director and directly contribute to further growth at Oppolis and their ambition shone through to both us and the client.