Cath Kidston Limited are an internationally recognised multi-product retailer selling home furnishings and related goods through shops, online and by mail order, most products being made with a floral pattern. Established over 20 years ago, they now have over 100 stores worldwide.
The company already enjoyed a great reputation within the industry and had a truly national and international presence. This reputation allowed them to embark upon a sustained period of investment, resulting in huge growth and development. Naturally, head office restructuring occurred resulting in the need to attract a fantastic Retail Operation Manager. The successful candidate would be accountable for all the communication throughout the business, especially throughout the stores, and act as the conduit between all department heads. This role was incredibly important for Cath Kidston, especially as the business was growing at such a rate. Key areas of experience needed were payroll, a financial and commercial understanding of each store and identifying where real value can be added and delivery of all communication - newsletter, actions in all stores, re-calls, launches, making sure everyone was using the same language and delivering all procedural changes.
We were looking for someone who already had exceptional experience within central operation, particularly focusing on organisational change. The candidate would have to have a proven track record in developing effective relationships with retail partners, manage and control the level of in-store inventory, new products, visual merchandising and collateral material and ensure their timely availability for marketing activities. They would also be responsible for brand protection, ensuring that the brand message is championed throughout all major stake holders.
We identified a number of brand competitors and companies that had either seen a period of growth or were currently experiencing a period of growth. Specific and targeted networking within these businesses would be critical to the success of this project due to the reluctance candidates would initially have with moving from growth business. However, we knew that we were armed with a fantastic proposition from Cath Kidston.
Knowing the Client:
We realised that although Cath Kidston had an enviable reputation for delivering cutting edge designs within the home and fabric market, few people knew about the progressive attitude, the excellent working environment and the company’s plans for expansion. This became a formative element in our strategy; it helped us paint a sincere, and exciting, picture of a company that had concrete plans for development which the successful candidate could potentially be heavily involved.
Identifying the Candidate:
The specific requirements of the role meant that experience in a brand-related industry was essential, and that is why we focussed our search on our client's main competitors. Discretion was key and our targeted approach paid off as we were able to shortlist three fantastic candidates.
Simply Bringing the Right People Together:
One candidate impressed our client so much through the interview process that they were able to offer a role surpassing the remit of our initial brief. The successful candidate had a proven track record with the relevant brands, but proved well over and above that, especially with their strategic and commercial knowledge. As a result, they were therefore appointed to the position.