Executive search for a Sales Director in Digital Transformation

Sales Director Executive Search

Digital advertising and transformation continue to evolve. Brands demand measurable growth, secure data practices and trusted partners.

Multinational clients expect consistent execution across territories.

They value strategy, innovation and excellence in relationships. As results led, CRM disciplined sales motion builds confidence in forecasts and delivery.

The UK market is competitive, fast paced and quality driven.

Thought leadership and strong client service help create demand and win trust.

Understanding the role

The brief focused on hiring a Sales Director to drive UK new business.

The culture offers sky’s the limit autonomy.

Core objectives included scaling ARR and lifting average deal size from £250k to £600k.

Growth would come from new markets and larger enterprise clients.

The role reported to the UK CEO and also participated in Global and Commercial committees.

The ideal profile showed success within large multinational organisations.

Candidates needed consistent target attainment across varied deal sizes.

Excellence in client discovery, solution framing and contract negotiation was essential.

Communication, presenting and stakeholder management skills were critical. CRM proficiency and sales reporting discipline were required.

Business acumen, strategic thinking and a results driven mindset were non negotiable. The brief also called for the ability to prioritise, operate autonomously and collaborate in a fast paced environment.

Hiring process

• Alignment on growth targets and KPIs was reached with the UK CEO.
• Priority sectors and ideal client profiles were defined.
• Governance, reporting cadence and committee engagement were clarified early.

A search optimised brief highlighted sales leadership in digital and data. Enterprise new business and CRM excellence featured prominently.

Talent mapping focused on candidates from multinational consultancies and global tech environments.

Screening emphasised quota attainment and deal size mix.

Evidence of CRM and reporting rigour was required.

Leadership capability was evaluated through examples of team development, cross functional collaboration and client centric execution.

Finalising the candidate

A leader with enterprise wins across digital marketing and data led transformation emerged as the top choice.

The individual demonstrated consistent target attainment and strong pipeline hygiene. Remit and autonomy were agreed with direct reporting to the UK CEO.

Participation in Global and Commercial committees was confirmed.

A 90 day plan prioritised pipeline depth, average deal size and KPI cadence. The plan aligned with the company focus on Innovation & Growth and Empowering People.

Onboarding paired UK and international team integration with continuous training. The approach reflected a culture that empowers people and invests in development.

The outcome

• The search closed on time and to brief.
• A robust revenue pipeline was established with improved forecast quality.
• Average deal size trended toward the £600k goal. Disciplined qualification supported stronger negotiation outcomes.
• ARR scaled through focused new business motions and strategic relationship building.
• CRM adoption and reporting standards improved.
• New market penetration accelerated through purposeful networking and cross territory collaboration.
• The UK division gained momentum and confidence.
• The appointment advanced the company’s growth strategy while protecting client confidentiality.

Contact us

If you are looking to recruit a Senior Leadership role within Data or digital transformation, get in touch.

Call 0207 160 6996

Email info@executiveheadhunters.co.uk

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