Case Study: Marketing Manager in Engineering Surveying

Introduction

• Hired to appoint a Marketing Manager for an engineering surveying company.
• Goal was to raise brand visibility, generate qualified demand and strengthen bid support across priority sectors and regions.
• After networks and ads failed we ran an executive search and delivered a clear shortlist.

The challenge

• Needed a marketer with surveying and built environment knowledge.
• Services included topographic surveys, underground utility mapping with GPR, 3D laser scanning, UAV and LiDAR, measured building surveys, monitoring and BIM enablement.
• Partner with the Managing Director, business development, key account leads and operations to focus on the right markets.
• Target customers included main contractors, consultants, asset owners, utilities, developers and local authorities.
• Build a demand engine with clear positioning, a content plan and consistent campaigns.
• Produce case studies, thought leadership and project visuals that showed value and compliance.
• Support bids and frameworks with strong CVs, project sheets and method statements.
• Upgrade digital channels with a website refresh, SEO, pay per click, email automation and social media.
• Implement or improve CRM such as HubSpot or Salesforce and set clear lead handling.
• Plan events and exhibitions with measurable outcomes.
• Manage agencies and a sensible budget.
• Track KPIs including MQL and SQL volume, pipeline contribution, win rate, cost per lead, customer acquisition cost, return on marketing investment and funnel conversion.
• Spend time with survey teams on sites and in offices to create authentic content and accurate messaging.

Our approach

• Set the role, scope and success measures with the Managing Director and commercial leads.
• Mapped talent across surveying firms, engineering consultancies, geospatial providers and construction technology businesses.
• Targeted candidates who had built marketing functions and operated at both strategic and hands on levels.
• Prioritised sector fluency, evidence of pipeline impact and strength in bids support.
• Ran a discreet time bound search and kept momentum to decision.

The result

• Delivered a shortlist in five weeks and an accepted offer in seven.
• Hired a marketing leader from a national surveying and geomatics business with growth across infrastructure and utilities.
• Early wins included a refreshed brand and website, a live content calendar and stronger case studies.
• Lead flow increased through SEO improvement, pay per click and LinkedIn campaigns.
• The bid library was rebuilt and PQQ responses improved.
• CRM data quality lifted, lead routing became clear and follow up improved.
• Pipeline grew, cost per lead fell and bid conversion improved.
• Event spend delivered a higher return and customer testimonials increased.

Why it worked

• Direct search reached the right talent who were not active in the market.
• The brief was clear and aligned to leadership priorities.
• A focused process and decisive governance moved from shortlist to offer at pace.

Contact us

If you are hiring a Marketing Manager in engineering surveying we can help.

Call 0207 160 6996.

Email info@executiveheadhunters.co.uk.

Visit executiveheadhunters.co.uk.

Book a confidential discussion with a Director to plan your search.