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Case Study: Business Development Director in Electronics

 

Business Development Headhunters

Introduction


Our client was a specialist electronics manufacturer serving OEMs in industrial, medical, and aerospace markets.

Growth had slowed as customer buying processes changed.

The owners decided to appoint a Business Development Director to reset the commercial approach.

The owners were not involved in day to day sales. They required a leader with technical fluency and commercial discipline. A sale or merger had been considered as an option.

The owners engaged us to run a structured search and selection process.

The Challenge


Growth in specialist electronics requires sector knowledge and technical credibility.

The Business Development Director needed to:


• Build a qualified pipeline in priority verticals and regions.
• Secure approved supplier status and multi year agreements.
• Acquire new OEM accounts while protecting margin.
• Lead tenders and negotiate complex contracts with procurement and engineering buyers.
• Align sales with operations, engineering, and supply chain.
• Establish a small team with clear cadence, metrics, and reporting.

The brief required proven experience selling technical solutions and operating in regulated markets.

Our Approach


Step 1: Understanding the business and its offer


We met the owners and senior team to confirm the value proposition and priorities.

Step 2: Targeted industry wide headhunt


We searched across EMS providers, component manufacturers, and niche OEMs.

We targeted leaders who sell to engineering and procurement stakeholders in regulated sectors.

We prioritised candidates with a record of winning framework places and growing new revenue at sustainable margins.

search identified a candidate from a larger EMS business with demonstrable success opening OEM accounts and building a compact, effective team.

Step 3: Structured assessment and selection


We designed a structured assessment.

this included a scenario for a 90 day entry plan for the medical devices segment.

We used behavioural interviews, psychometrics, and reference led 360s.

We provided an evidence pack covering technical fluency, commercial judgement, and cultural fit to support the hiring decision.

Step 4: Onboarding and transition support


We provided an executive coach for six months.

The coach acted as an intermediary between the new Business Development Director and the owners.

Goals were set and reviewed.

Communication protocols were agreed.

We co created a 180 day plan with milestones set and monitored.

The Result


The appointment delivered clear commercial improvements.

In the first year the company achieved:
• A larger and better qualified pipeline with improved forecast accuracy.
• Approved supplier status in priority medical and industrial accounts.
• New OEM customers with multi year agreements.
• Higher average margins through disciplined pricing and terms.
• Shorter quote to close times and cleaner handover to operations.
• A decision by the owners to continue independent growth without a sale.

Key Insights
• Senior commercial hires in specialist industries benefit from a structured, evidence based process.
• Sector credibility and technical fluency are critical for selling to engineering led buyers.
• Advisory and coaching support improve alignment and accelerate impact.
• Disciplined execution delivers growth while protecting margin.

Contact Us
If you are an owner managed or family run electronics business planning a sales leadership hire or transition, we can help you secure proven commercial leadership that drives sustainable growth.

Call: 0207 160 6996
Email: info@executiveheadhunters.co.uk
Visit: executiveheadhunters.co.uk
For a confidential discussion with one of our Directors, reach out today. 

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